TRUST · AI & IMAGE POLICY

A concept is not a photograph of a real installation.

Published imagery must carry an appropriate provenance and permission basis. Retailer product images are used only when the applicable programme and rights evidence allow it.

Synthetic imagery

If a visual is synthetic or a concept rather than a photograph of a real room, it will be labelled clearly and will not be used to imply that a product was installed or tested.

Editorial assistance

Automation may assist research, drafting or production, but public claims remain subject to human review and the evidence available at publication.

Image records

Provenance, rights status and required credits remain attached to imagery through the publication process.